# Email Marketing > Stop sending emails that end up unread and ignored. We'll craft attention-grabbing campaigns that compel your audience to click, read, and take action. **Author:** Touch Point Digital Marketing Agency **Canonical URL:** https://touchpointdigitalmarketing.com/email-marketing/ **Last updated:** 2023-06-16 Email marketing has been around from almost the inception of, well, email. And for good reason. The most direct and effective way to connect with your leads, nurture them, and turn them into loyal customers is by email. Marketing your products and services by email can be a fast, flexible, and, most importantly, incredibly cost-effective way of reaching new customers in the New Orleans area and beyond and in retaining existing ones. ## Why Is Email Marketing Essential For New Orleans Businesses? Although [social media](https://touchpointdigitalmarketing.com/social-media-marketing/) seems like it rules over all communication channels, email is still one of the most commonly used communication methods. ###### Email Is The #1 Communication Channel In The World Did you know that at least **99%** of your clients regularly check their email inboxes? [Digital marketing](https://touchpointdigitalmarketing.com/) through [social media](https://touchpointdigitalmarketing.com/social-media-marketing/), as popular as it is, doesn't have that big user base. ###### No One Can Take Away Your Contact List When you sign up on social media, you are limited by their platform and terms. This means you are always operating at their mercy. Not with e-mail! You own the list, and no one can take the leads away from you. ###### Email Offers Amazing Conversion People who buy products marketed through email campaigns spend **138% more** on average than those who don't receive email offers. In fact, this form of digital marketing has a **4400% return on investment**. That's huge! Our team of professionals will help you build an email [marketing strategy](https://touchpointdigitalmarketing.com/article/6-highly-effective-marketing-strategies-for-small-businesses-in-2023/) that will boost your sales, generate more leads, and get you ahead of your competition! ![man reading marketing emails on laptop](https://touchpointdigitalmarketing.com/wp-content/uploads/2023/06/man-reading-email-on-laptop.webp) ![email marketing platform on mobile phone](https://touchpointdigitalmarketing.com/wp-content/uploads/2023/06/woman-checking-email-on-mobile-phone.webp) ## How Could Email Marketing Help Your Business? ###### A well-designed email advertising campaign will see your company soar to new heights. Here are just a few ways a good email marketing strategy can help your business. Let's discuss it ##### Deliver targeted and personalized content No one likes reading an email that reads like it was just blasted out to a bunch of people. Email advertising allows you to segment your clients into different tiers based on their preferences so they get personalized content. ##### Build credibility Emails are a great way to build your companies' credibility. No one likes reading mails that sound and feel spammy. Our digital advertising experts will help you craft perfect email campaigns that send the right message to potential leads and existing clients. ##### Brand awareness By sending high-quality content via emails, your clients will begin to recognize and even recommend your brand. This in turn leads to customer loyalty. ##### Boost sales With a well-developed email marketing campaign, you can give your audience a chance to purchase your products and services straight from their phone or laptop. ## What Our Email Marketing Service Involves ##### We'll Get to Know Your Competitors We want your company to thrive, and the best way to do that is by beating the competition. So we'll take a look at your top competitors and work to create custom advertising strategies that drive even more results. ##### We'll Research Your Branch Of Industry To ensure positive marketing outcomes, we'll research everything there is to know about your branch of the industry. We'll work tirelessly to find out as much as we can about your business so your emails speak to your audience. ##### We'll Research Your Audience Your audience is the most crucial part of any marketing campaign and so is understanding them. We'll work with you to find out the demographics of your audience so we can refine your email marketing campaigns. ##### Email Campaign Management Our teams knows digital marketing, so we will develop the best strategy for your email campaign to drive your target audience to your brand and boost your recognition and sales. ##### Email Template Design We'll develop an email design that matches your brand's style and that's most relevant to your industry. Our marketing pros will bring your message to life and ensure that every email can be easily read on every type of device. ##### Tracking and Reporting We'll track each campaign's key metrics such as which subject lines, content, and calls to action were most effective as well as who opened your email, who did not, who visited your site, and what led to a sale or lead. ## Start delivering your marketing message right into your customer's inbox. Get in touch with us and let’s see how an email campaign could help you grow your business.Let's talk about email ## What Our Clients Think About Us ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Lizzie G. New Orleans, LA #### We've definitely seen an increase We have little experience with [SEO](https://touchpointdigitalmarketing.com/e-commerce-seo/) and web development, but David is able to explain everything to us clearly and simply. And we've definitely seen an increase in our website activity and interest from potential clients. [Google review](https://goo.gl/maps/bJm5YzyNy11U559Y7) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Mike F. Littleton, CO #### I would highly recommend them These guys are brilliant and I would highly recommend them to anyone who would like to increase their business and [get found online](https://touchpointdigitalmarketing.com/seo/). [Google review](https://goo.gl/maps/FoEW4pHmfqGfJAEV9) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Cassandra S. New Orleans, LA #### People that actually care about their work. Touch Point rules!! These are real people that actually care about their work. They have checked in on several occasions making sure I was seeing results from the SEO work they did for my company. I highly recommend Touch Point. [Google review](https://goo.gl/maps/9dDDivFdNha2jkLn6) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Rebecca A. New Orleans, LA #### Excellent company! Excellent company! They go above and beyond to meet your needs. As an employee of a small business, it's wonderful to have a company assisting with your web service needs. [Google review](https://goo.gl/maps/nTYZxCxnoLHANp2A6) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Marian T. Minneapolis, MN #### Great to work with The people at Touch Point Digital are great to work with!! They followed through on my project and are always available for additional questions. [Google review](https://goo.gl/maps/W1MzmyiY5SPWghkz9) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Don C. Santa Cruz, CA #### Made a huge difference David helped me with some difficult structured data problems in my product and website. The changes he suggested made a huge difference. Not only is he an expert at schema markup and structured data, he's also a pleasure to work with. [Google review](https://goo.gl/maps/NJqhg5ntjkpV5ZWv9) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Bert B. New Orleans, LA #### Greatly improved our online presence Touch Point has greatly improved our online presence. They are easy to work with and are very knowledgeable. I continue to be amazed at the degree of creativity they show and the high level of customer support I receive. [Google review](https://goo.gl/maps/8Q9QfyKig3xfL3Pw9) 5.0 ![Google review](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/google-G-logo.png) ##### Ozzie G. West Palm Beach, FL #### Best of breed! David is by far, best of breed in the SEO/ digital marketing space!!... His customer service skills are great and his results for our business are amazing! [Google review](https://goo.gl/maps/xVTfoq1BafbnYxmE9) 5.0 ![Chosen by UpCity as a top email marketing agency in the United States](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/07/upcity-top-email-agency-1.png)![We're rated 5 out of 5 on Google](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/Google-5-star-rating.png)![Chosen by UpCity as a top digital marketing agency in New Orleans in 2020](https://touchpointdigitalmarketing.com/wp-content/uploads/2021/06/upcity-top-digital-marketing-agency.png)