When social media entered the marketing landscape, it opened doors for so many new–and exciting–ways for businesses to reach consumers.
Success in such a vast, ever-changing landscape calls for a whole new approach to marketing:
Businesses need to think outside the box – and beyond traditional marketing strategies – and embrace the new channels opened to them. What’s more, they can’t overlook the important role of social media marketing in it.
One that stands out thanks to unwavering popularity, hard-to-beat reach, laser-focused, data-driven targeting, and ROI is – you guessed it – Facebook advertising.
However, there’s a right and wrong way to go about paid advertisements on Facebook.
So, where do you start with content creation, web design, SEO, and social media marketing campaign? How can you best utilize Facebook advertising to drive awareness to your company whether in New Orleans or anywhere in the world and convert leads into loyal customers?
Our marketing agency and Facebook ad services can guide your company in the desired direction and help you achieve your goals!
Your Audience Is Already There
Again, the numbers don’t lie. A staggering 2.79 billion people around the globe have an active Facebook profile. As far as Internet use goes, this social media platform is second only to the Google search engine.
Facebook grants businesses access to one of the largest digital marketing opportunities to date. Pair that with the right website design, data-backed targeting, ad format, and brand messaging, what you’ll have is the recipe for advertising success, regardless of the demographic groups.
It doesn’t matter if you’re looking to extend your company’s reach through hyper-local social media marketing in New Orleans or to drive growth on a global scale.
You can bet that your target customers are on there somewhere; it’s just a matter of knowing how to reach them.
Facebook Excels In Micro-Targeting
You can target your exact audience with Facebook ads. No, seriously – the level of granularity it provides with its targeting capabilities is nothing short of mind-blowing.
You can “filter” your audience based on specific interests, consumer behaviors, demographics, age ranges, connections, languages, and locations. You could even target and pursue your competitors’ audiences.
For local New Orleans businesses looking to start advertising on Facebook, location-based targeting will be an indispensable feature.
That’s only part of Facebook’s micro-targeting capabilities.
As an advertising platform, Facebook allows you to dig much deeper and layer these “filters” upon each other until you’ve narrowed it down to your ideal audience. Creating this granular audience of potential customers is the key to a high ROI when using Facebook ads.
Facebook Excels In Micro-Targeting
You can target your exact audience with Facebook ads. No, seriously – the level of granularity it provides with its targeting capabilities is nothing short of mind-blowing.
You can “filter” your audience based on specific interests, consumer behaviors, demographics, age ranges, connections, languages, and locations. You could even target and pursue your competitors’ audiences.
For local New Orleans businesses looking to start advertising on Facebook, location-based targeting will be an indispensable feature.
That’s only part of Facebook’s micro-targeting capabilities.
As an advertising platform, Facebook allows you to dig much deeper and layer these “filters” upon each other until you’ve narrowed it down to your ideal audience. Creating this granular audience of potential customers is the key to a high ROI when using Facebook ads.
Focus on your business. Let our marketing agency handle the Facebook Ads.
Facebook ads can deliver impressive results and provide business owners with a positive ROI – but there’s still this small matter of planning and executing a successful Facebook advertising campaign.
Here’s the catch:
This social media platform has a straightforward, simple-to-use interface and most people are comfortable using it as such. The business side of Facebook as a PPC digital marketing channel is a whole different thing, though.
Business owners shouldn’t mistake accessibility for ease of use, not when it comes to creating effective Facebook advertising campaigns.
Setting up Facebook ads is easy.
Getting these ads, along with your overall content marketing strategy, to succeed is where Internet marketing and PPC campaigns get tricky for most companies.
If you’re hoping to tap into the potential of Facebook ads and meet your advertising goals, you’ll need a team of social media marketing experts on your side.
Focus on your business; let our team handle the Facebook advertising. Put your social media marketing campaign in the capable hands of our digital marketing agency.
Full-Service Facebook Advertising In 4 Simple Steps
You have a vision for your New Orleans, LA business – our digital marketing agency has the knowledge and expertise to make that vision a reality. And ultimately, we share the same goal – results.
We don’t want to settle for the cookie-cutter approach to marketing.
And neither should you.
Instead, our team takes the time to learn more about our clients, their advertising requirements, and goals. The result is a highly individualized social media advertising strategy, tailor-made for each of our clients.
After all, isn’t building brand awareness and creating compelling narratives through data-centric information what digital marketing is all about?
We can break down our approach to building your brand’s story on social media platforms into four simple steps:
Want More From Social Media Marketing? Get In Touch With Us
Our New-Orleans-based full-service marketing agency has the skills and experience needed to propel your business forward in this ever-changing virtual marketplace. We’re focused on delivering services that work and are happy to obsess over every detail so you don’t have to.
When it comes to the goal of marketing success, we’re on the same page.
Get in touch with our Facebook marketing team and let’s start a new chapter in your company’s story of progress and success!