E-Commerce SEO Agency in New Orleans

When you work with us on your e-commerce SEO strategy, the first thing we’ll do is provide a comprehensive SEO audit. This audit is a deep dive into your website’s technical, on-page, and off-page elements to uncover any potential issues that may be stopping it from appearing in search results and ranking strongly.

Our team of experienced SEO specialists will use a wide range of tools and methods to evaluate your site closely, pinpointing issues such as slow loading speed, broken links, duplicate content and more. They’ll also look closely at your website’s on-page and off-page factors – from the content it has to the keywords it targets, plus all external links – to identify potential optimization opportunities.

Beyond this detailed analysis, our experts will delve even further into aspects such as user intent and search engine algorithms, combining their expertise with data-driven insights to pinpoint exactly what needs fixing or optimizing for maximum impact. We’ll also use a variety of other methods such as competitor research to ensure that all bases are covered.

This process gives us a complete overview of how well your website is performing in terms of SEO. It can reveal any areas that need improvement or recommendations for how you can get ahead of competitors in Google. We use this information to build an effective e-commerce SEO strategy tailored specifically for the needs of your online business and your particular goals.

At Touch Point, we understand that keyword research is an essential part of any e-commerce SEO strategy. We know how important it is to identify the search terms that your potential customers are using to find the products they need online – it’s like uncovering the secret key to unlocking success. By optimizing your website and targeting the most relevant and valuable keywords, you can ensure that your website is seen by the right people at the right time – and this can be a game-changer for your business.

Our keyword research process starts with an in-depth look at your product offerings, target audience, and competitors. This helps us to pinpoint which keywords will be most effective for your business. We use a range of tools and techniques to uncover hidden opportunities and less-competitive but still valuable long-tail keywords along the way. Our e-commerce SEO experts dig deep into search engine data to make sure you’re getting the most from each keyword or phrase – whether it’s driving more visitors or improving conversion rates.

Because all businesses have different needs and goals, we don’t rely on a one-size-fits-all approach when it comes to keyword research. Instead, our team takes the time to understand what matters most to you and creates custom strategies that are tailored specifically toward achieving those goals. Whether you’re looking for brand awareness or new customers, we can tailor our research processes accordingly to ensure maximum returns on investment.

Once we have identified the most relevant keywords, we can begin the process of on-page optimization. This involves optimizing your home and product pages to increase their visibility and ranking in search results.

When it comes to optimizing your e-commerce site, we make sure to cover all the essentials. To make sure your page ranks high, we pay special attention to your title tags, meta descriptions, and header tags.

Title tags are like headlines that appear in search results and are super important for SEO – so we make sure they’re descriptive, relevant, and include the right keywords.

Meta descriptions are the brief descriptions that appear under your title tags – and we write great ones that describe exactly what content is on a page so that it makes people want to click on it.

Header tags break up content into sections and subheadings, which helps us structure everything properly while highlighting those all-important keywords.

Finally, when it comes to product descriptions, we take extra care to make them thorough with plenty of details but also compelling so that they speak to your target audience.

By using the right combination of on-page elements and optimizing them thoroughly, we can help to increase the visibility of your online store in search engine results and drive more potential customers to your site.

Here are some of the technical SEO services that we perform for our e-commerce SEO clients:

Site speed optimization: A slow-loading website can be a major turn-off for potential customers and can also negatively impact your search engine rankings. We use a range of techniques to improve your website’s loading speed, including optimizing images, minifying code, and implementing caching.

Mobile-friendliness: With more and more people using their smartphones to shop online, it’s important that your website is mobile-friendly. We ensure that your website is responsive and looks great on all devices, from desktop computers to tablets and smartphones.

Crawlability: Search engines use bots to crawl and index websites, so it’s important that they can easily access and understand your website’s content. We ensure that your website is properly structured and that search engines can easily crawl and index your pages.

Image optimization: Large, unoptimized images can significantly slow down your website’s loading speed, which can negatively impact your search engine rankings. We optimize your images to ensure that they are properly formatted, sized, and compressed to reduce their file size without sacrificing quality.

Schema markup: Schema markup is a type of specialized code that helps search engines understand the content of your website and provide more relevant and accurate search results. We can implement schema markup on your on your product pages to help improve their visibility and ranking in search results.

XML sitemap creation and submission: An XML sitemap is a list of all the pages on your website that you want search engines to crawl and index. We create a new XML sitemap for your website and submit it to the search engines to ensure that they are aware of all your pages and can easily crawl and index them. This helps to improve your e-commerce website’s visibility and ranking in search results.

By addressing these and other technical SEO factors, we can help to improve your website’s visibility and ranking in search results and drive more qualified traffic to your e-commerce site.

As technology advances, so must our SEO strategies. That’s why we employ machine learning and AI to assess and enhance your website quickly, like in real time. With these innovative tools, our team of SEO experts can detect any issues in your website performance that need attention or improvement, allowing us to remain one step ahead of the competition while keeping your site ranking high in the search engines.

Our machine learning and AI-based tools enable us to understand your visitors better, by analyzing metrics such as click-through rate (CTR), dwell time, and bounce rate. This way, we can determine the changes needed to improve their experience on your website, resulting in a higher conversion rate and improved sales for you.

At Touch Point, we understand the importance of link building for e-commerce websites because they can accomplish two important things: bring you direct traffic and boost your rankings. Some of the link-building techniques we might use for your online store include:

Earning natural links through high-quality content

One of the most effective ways to earn high-quality links is to create and publish exceptional content that other websites will want to link to. We can help you develop a content marketing strategy and create compelling content that will attract links to your website naturally and organically.

Contributing to articles as an expert

Reporters and authors regularly look for experts to quote in their online articles. If you are quoted in an article, the author will also likely insert a link back to your website. We can monitor and respond to relevant requests to help you earn valuable backlinks for your e-commerce store.

Guest blogging

By writing and publishing high-quality articles on other websites in your industry or a related industry, you can earn links back to your website. We can help you identify relevant websites and craft compelling articles that websites will want to publish and will not only result in backlinks but will also help build your brand.

Broken link building

By identifying and fixing broken links on other websites, you can earn natural links back to your own website. We use tools and techniques to identify broken links on relevant websites and reach out to the website owners to offer a replacement link from your website.

If you’re an e-commerce business that targets customers in a specific geographic area or if you also have a physical brick-and-mortar location, then Local SEO can’t be neglected. Optimizing your website for local search results is an effective way to make sure that customers near you can find the products you offer which of course will lead to more online and offline sales.

Some of the Local SEO methods we might use to optimize your e-commerce site for local search include:

Claiming and optimizing your local business listings

One Local SEO method we might use to optimize your e-commerce site for local search include claiming and/or optimizing your local business listings. We’ll make sure that your information on sites like Google My Business, Bing Places, and Yelp are accurate and up-to-date so that potential customers in your area can find you.

Incorporating location-specific keywords

We’ll also help incorporate location-specific keywords in your website’s content which will also improve your relevance and visibility in local search results.

By implementing these and other local SEO techniques, we can help improve your website’s visibility and rankings in local search results and drive more qualified traffic to both your e-commerce site and physical location.