Google Ads & PPC Campaign Management
Expert help for your Google Ads.
Building your brand no longer means simply creating a quality product or service. Nowadays, you have to create a presence for your business online in order to be discovered.
There are so many methods to achieve just that, and one of them is Google Ads. The pay-per-click strategy gives pretty quick results. If you are looking for some immediate results and increasing your revenue, Google Ads is the way to go!
Google Ads enables many potential clients to become aware of you and visit your site. However, managing your Google Ads (sometimes called AdWords) can be rather difficult which is why we offer Google Ads management services.
Creating a great pay-per-click ad campaign may be a bit demanding for businesses. It’s time-consuming, even with years of experience!
In fact, let’s talk about what is involved in creating and managing a Google Ads campaign–the very same things we do for our clients.
How We Create an Effective Google Ads Campaign
Experimentation is key for effective Google Ads management. Experimenting with various PPC ad designs, PPC ad positions, and marketing ideas will help you achieve the best results and increase revenue.
For Google Ads management, experimentation consists of a few aspects:
Adapting to Your Audience
It should go without saying – you should not be forced to pay for clicks from every potential client in the world. The things that play a role in your target audience are the demographics, location, and timing. Once you set the location to New Orleans, you can go from there with demographics and exact timing for PPC ads.
Testing new targeting methods and figuring out the exact target audience is key. Also, appropriate messages in ads play a significant role, as well!
Aligning the Sales Funnel
Google Ads (previously known as AdWords) gives you the option to target prospects at any point, be that now or in the future. The intent of the query is key to getting good results with your Google Ads.
Also, you should work to align your value proposition to the intent of the query. The value proposition is, basically, the product or service you are offering to the market.
In essence, you will need to adjust the value proposition to “lead” potential clients to your web page.
Test, Test, Then Test Again
Multiple and constant tests are a must-have if you want to rake in more money. Re-adjusting your PPC ads, your campaign and advertising is the key to success.
A/B testing is one of the things you need to keep an eye on at all times. But, what is A/B testing?
It’s a test that consists of comparing two versions (A and B) of the landing page or advertisement to see what performs better in real-time. A/B testing is something that needs frequent readjusting if you want continuous results.
The A/B testing is important because it can result in a huge payoff for your team and your business. Google Ad services offer multiple features to test out your PPC campaign:
- Ad bid
- Land pages
- Targeting ads
- Digital marketing campaign ideas
- And so on.
Every PPC ad, or ad group, you have should consist of two versions so you can see which one the clients in New Orleans respond to better. Without the two versions, you will see that you aren’t achieving results as fast as you were hoping to.
Building your search engine performance with Google can get you to launch test ads and land pages fast. On the other hand, you will need to review your market research and the test results before you start.
Something else you will need to keep in mind as well – you will need to consult your team, especially your developers about design for pages, and copywriters as well.
If you want the best return on investment for your business, A/B testing is something that should always be in action. Noticing the loss in performance as soon as it happens and acting accordingly makes sure that the cost per ad doesn’t soar.
How We Do Google PPC Campaign Optimization
A Good Campaign Structure
Before we even launch the first campaign with Google Ads, we will need to thoroughly review the account structure for your business. In case this isn’t familiar to you – the account structure consists of the ad groups, keywords, and description of the campaign.
The structure has to be coherent and organized for the proper Google Ads Optimization. We need to have well-laid plans for your pay-per-click ads and a good account structure. So we begin by building a set of ad groups that is related to the topic or focus groups.
The keywords ought to describe the product and target high-value searches. Poor ad copy and poor choice of keywords can affect the performance of your ads and increase the ad costs a lot.
The pay-per-click ads that are created have a quality score. The quality score consists of a few elements: relevance, quality of the ad itself, choice of keywords, and the quality of the language.
We take the time to build a good account setup and quality landing pages. We craft tight ad groups consisting of similar keywords to build your quality score, because a good choice of keywords can result in a significant decrease in cost.
Moreover, following the best practices for building account structure is key for getting the best possible quality score. Then, we need to shift our focus to increasing the relevance of the landing page and building an engaging ad.
Strategic Bidding
When it comes to setting the initial bid for your campaigns, well that’s easy. What is time-consuming is managing the bids.
Valuing the position and maximizing the quality score and ROI is imperative. Making the right bids ensures that your money is well spent!
Keep in mind that bids need constant readjustment, and we will need to keep an eye on the performance of your campaigns at all times with a goal of an increase in conversions.
Strategic Bidding
When it comes to setting the initial bid for your campaigns, well that’s easy. What is time-consuming is managing the bids.
Valuing the position and maximizing the quality score and ROI is imperative. Making the right bids ensures that your money is well spent!
Keep in mind that bids need constant readjustment, and we will need to keep an eye on the performance of your campaigns at all times with a goal of an increase in conversions.
We Watch the Competition
Keeping an eye on the competition is not the only thing we will be doing. We can actually learn about internet marketing from your competitors and get hints on how to improve your campaign – as well as keep your PPC ad spend in line with your team campaign. We use third-party tools for keyword research to check out (aka spy on) the search engine marketing of your competitors and similar businesses.
Knowing what your competition is using for campaigns can help us gain a better idea of what keywords we should bid on. Bit we don’t just copy ideas, there is no one-size-fits-all solution f0r keywords for your business!
Our Goal is Growth
Creating a good base/foundation is the key to success, but it isn’t all there is to it. Constant remodeling and readjusting to your campaigns are needed for good AdWords management and to ensure an increase in conversions.
Campaign management services are not all about a good structure, it’s all about growth. Long-term growth consists of many marketing strategies we will need to use in real-time.
Good, stable growth will give you a return on investment, so your PPC ad spend is justified. That’s our goal as PPC experts.
Our Goal is Growth
Creating a good base/foundation is the key to success, but it isn’t all there is to it. Constant remodeling and readjusting to your campaigns are needed for good AdWords management and to ensure an increase in conversions.
Campaign management services are not all about a good structure, it’s all about growth. Long-term growth consists of many marketing strategies we will need to use in real-time.
Good, stable growth will give you a return on investment, so your PPC ad spend is justified. That’s our goal as PPC experts.
We Take Advantage of Remarketing
Remarketing is a type of online advertising – it enables sites to show a targeted ad to users which already visited the site. Visitors of your site will see your ads as they browse the web or read the news. Someone who already visited your site is already interested, so it’s in the best interest of your business to attract the visitors to come back or at least keep your business in front of them. The result of PPC advertising can result in a huge increase of your online presence.
However, out of the many clicks to your website or landing pages, not every one will convert. Remarketing enables you to strategically alter what you are offering to the market, and adjust it to target specific audiences. Attracting new leads that result in a visit or phone call is very important, but so is maintaining a good relationship with the existing clients.
We Take Advantage of Display
Every business owner should know that the Search Network is great for granular targeting for a business campaign. On the other hand, the “Display” poses the perfect social media method to give your brand new campaign prospects. You can even introduce those prospects to the top of your sales funnel.
With the Display options, you can serve your pay-per-click ads on over 2 million websites and Gmail inboxes, as well. The Display is one of the principal steps in your PPC campaign, after the optimization of Google Ads (formerly known as Google AdWords).
We Take Advantage of Display
Every business owner should know that the Search Network is great for granular targeting for a business campaign. On the other hand, the “Display” poses the perfect social media method to give your brand new campaign prospects. You can even introduce those prospects to the top of your sales funnel.
With the Display options, you can serve your pay-per-click ads on over 2 million websites and Gmail inboxes, as well. The Display is one of the principal steps in your PPC campaign, after the optimization of Google Ads (formerly known as Google AdWords).
We Provide Help With Expansion
When you’ve made sure that your search engine performance is satisfying, you can consider expanding your digital marketing onto other platforms besides Google Ads. Taking your advertising to Bing and Facebook can increase your conversion rate and even lower your cost per lead or customer. However, you need to keep in mind that these platforms are as nuanced as Google Ads.
Taking the calculated risk and knowing when to expand to other platforms will make sure you don’t overspend on pay-per-click ads. Keep in mind the cost per lead when you decide to take the next steps in building your social media presence. To perfect your search engine marketing ROI and quality score-wise for every Google ad, you will need to optimize your Ads account and PPC campaigns.
Consult An Experienced Agency to Manage Your Google Ads
If you’re just finding your way around advertising, Google Ads, search engine marketing campaigns and so on, it could be difficult to figure out. PPC is a relatively new concept for many businesses and for inexperienced clients, it could be very confusing. Terms like ad position, ad performance, CPC, and CPA can confuse even some experienced business owners!
Don’t beat yourself up about it! If you don’t know how to work digital marketing for your business, our agency is glad to help you out. Our agency and our PPC experts specialize in Google Ads management, building an online presence on social media, making PPC advertising campaigns for clients. Generally, we’re specialized in all the features that should increase the conversion rate.
A specialized agency that can take over managing your Google Ads and increase your ROI is just a phone call away.
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